Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Alexandra Cobb, MS
User Engagement
Email Series 1
I've improved our email series design process by collaborating with the email implementation team on backend feasibility, working with content writers to enhance visual expression, and ensuring the analytics team integrated tracking into the emails. This provided invaluable insights into the effectiveness of the series, allowing us to refine and optimize our future email campaigns. This has led to more engaging and effective email campaigns, benefiting our overall communication strategy and business objectives.
Email Series 2
My email design process revolves around optimizing user engagement and building a cohesive, unique series for a targeted audience while maintaining branding integrity. The key is to understand the audience through research, user journeys and personalization. The series is visually appealing, with consistent branding, and optimized for mobile devices. A/B testing and data analysis guide continuous improvements, resulting in impactful email campaigns that deliver meaningful results for our marketing efforts.
Email Series 3
In this collection, you will find various examples of single standalone emails. While some of these emails may be part of an extensive email series, others are designed to stand alone and deliver their message effectively without any additional context. Each email showcases unique content and design tailored to specific communication objectives, providing a diverse range of engaging and impactful email campaigns.
