I start with a creative brief that defines goals, target audience, deliverables, and key milestones. By involving key stakeholders and focusing on user-centric design, I am able to create a compelling web experience that resonates with the audience and drives business results. Transparency, collaboration, and aligning with the business objectives are at the heart of my approach. (Click on image to expand)

In-app experiences should be an extension of a brand identity. I work closely with key stakeholders to integrate the company’s brand's visual elements, tone, and personality into the app's design. This cohesive approach reinforces brand recognition, fosters trust, and leaves a memorable impression to users.  Staying at the forefront of in-app design, I collaborate closely with User Research teams or conduct my own research to gain a deep understanding of users' needs. This approach allows me to ensure that the design is not only user-centric but also ADA compliant, making the app accessible and inclusive for all users.

I enhanced our internal design process, aiming to create a smoother experience for the entire team. By implementing strategic improvements, I created greater efficiency and reduced friction in our day-to-day operations. These enhancements have led to a more seamless and productive design process, fostering collaboration and enabling our internal teams to work more effectively and harmoniously towards our shared goals.