The campaign process begins with a creative brief and gathering design inspirations. To create effective designs, I conduct a competitive analysis of current industry trends and identify key themes to incorporate. In this specific example focused on Care Guides, the goal is to convey the ease of communication and clarity clients can experience when working with a care guide. By combining research, creativity, and a clear objective, the campaign will deliver compelling designs that resonate with the target audience.

In this campaign, Pepsico aimed to create a step challenge for its employees. I collected valuable insights from our customer success team and adhered to the branding colors requested by the client. By integrating a cohesive approach across various channels such as digital, print, email, media, and documentation, I ensured a seamless and immersive experience. The project, spanning approximately three months including planning and production, resulted in a successful and engaging step challenge that motivated Pepsico employees to participate actively.

In this campaign, I collaborated closely with the product team to develop a behavioral health challenge that encouraged users to engage in daily activities, earn points, and enhance their overall wellbeing. To appeal to a diverse user base, we opted for a photography-based design approach. I crafted a brand identity, complete with a distinctive logo, ensuring a consistent theme across print, web, in-app experience, emails, and other collateral materials. This cohesive branding allowed users to easily recognize and connect with the challenge, fostering higher engagement and participation, ultimately leading to improved health and wellness outcomes.

The relationship between design and content is mutually beneficial, with each informing and influencing the other. I believe a great design is both visually stylish and highly functional, prioritizing performance about all else.