Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Alexandra Cobb, MS
Branding
Engage Branding
I led the creative vision and direction to establish a cohesive and compelling brand identity. Collaborating closely with the design and marketing team, I ensured the brand's visual elements, tone, and messaging aligned with the company's values and objectives. Through meticulous attention to detail, we crafted comprehensive guidelines that outlined logo usage, color palettes, typography, imagery styles, and more. The result was a powerful and consistent brand identity that resonated with the target audience, fostering brand recognition and trust across various platforms and touch-points.
Multitude of Brands
The successful completion this set of branding guidelines project marked the beginning of an exciting journey for each of these companies. The cohesive and consistent brand identity I created provided a solid foundation for their marketing efforts, allowing them to confidently enter the market and make a lasting impact on their customers.
Mission Control Branding
Throughout this project, I led brainstorming sessions, promoting a culture of open communication and idea-sharing. By fostering
a collaborative environment, diverse teams were able to synergize their efforts in developing a brand that truly embodied the essence of the startup and effectively connected with its intended audience.
