Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Branding & Identity
Every company, product and service has a mission, a vision and a set of values that should be embodied in every aspect of them. I seek to distill these core elements down and infuse them into every image released by the company. My goal is to create branding imagery that causes every customer to elicit the precise emotional response that a company desires, telling the complete story of a company in one quick glance.
Alexandra Cobb, MS
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Alexandra Cobb, MS
Design Business & Technology
I specialize in designing a user and value centric digital journey, UX/UI and customer experience, creating captivating marketing campaigns with diverse teams, and directing brand execution. With my versatile skill set, I ensure seamless user interactions, implement designs grounded in behavioral science and cohesive implementation of brand initiatives.
"Design simplifies the complexities of our world.
Great design enhances peoples lives and embodies both clarity and empathy."
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Senior Graphic Designer with 10+ years of experience
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MS at the University of Southern California
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BA at the University of Redlands
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3+ years of Health care and life sciences industry experience
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UX/UI designer
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Internal tool designer
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Bringing an analytics centric approach to design
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Extensive technical design experience - Illustrator, InDesign, Photoshop, Adobe XD, Sketch/Invision, Figma and Webflow
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User researcher- including pain points and key interactions, leading to intelligent solutions
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Expertise in creating engaging campaigns, advertisements, and infographics that effectively elevate the brand and engage customers
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Leader in creating a vision and direction to establish a cohesive and compelling brand identity
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Successful in developing cohesive brands that fosters strong connections with customers
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A/B testing and data analysis guide continuous improvements, resulting in impactful campaigns that deliver meaningful results for our marketing efforts
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Passion for designing immersive experiences within physical spaces, aligning user needs with efficiency, safety, and precision
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A real passion for collaborating across many subject areas!
Professional Experience
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Bilingual in spanish
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Strategic planning for B2B and B2B2C
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Re-frames complex professional and business concepts into visuals with compelling narratives.
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Attentively engage with user research and ethnographic research, discerning underlying concerns to establish links between challenges and potential solutions.
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Creates thriving collaborative processes with content writers, brand designers and teams alike to elevate the contributions of each uniquely skilled team member.
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Managed and audited design systems for the primary brand, and created complete design systems for sub-brands.
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Explore design ideas via sketches, storyboards, wireframes, and prototypes. Use feedback and research to refine and iterate toward product objectives.
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Vendor relation management
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Brand development
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Printed flyers/trifold
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Stationary design
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Graphic & Web design
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Photography: Portraits, architecture, Commercial + Residential Real Estate
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Information design
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Event coordination
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Adobe Creative Suite (Ai, Ps, Af, In)
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Webflow
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Invision (DSM- Design Systems)
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Sketch App / Figma
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Google Analytics / Mixpanel / Tableau
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Hubspot / Mailchimp / Soho Campaigns
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Saleforce CRM / Encompass CRM / Monday CRM
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Google Ads, Firebase & Appsflyer
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Zendesk / JIRA / Asana
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Intranet Microsoft 360 / Google Suite
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Basic knowledge of HTML / CSS (Web3Schools)